Buzz@Bruss!

JTI EU Affairs bulletin 

home page ← Buzz@Bruss! Edition #9

We have established this bulletin to periodically share the latest developments from Brussels on EU policymaking, JTI business developments and evolutions within the industry. 

Our aim is to inform and stimulate thinking that leads to better, evidence-based policy debates. We seek to encourage collaboration and discussion across the full range of parties – policymakers, academia, civil society and consumers, as well the industry – so please feel free to forward this newsletter to anyone and everyone who may be interested in keeping up to date and join the exchanges and debates. 

After more than three years in the making, the Commission’s TPD Evaluation is out. While acknowledging evidence gaps, the Report points firmly towards stricter regulation – with limited attention to real world outcomes, enforcement realities and socioeconomic impacts.

Read our initial reflections on the Report HERE
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The Commission’s proposal for a revised Sustainable Finance Disclosure Regulation (SFDR 2.0) promises simplification, but the effects could reach far beyond disclosure templates. In this interview, JTI’s Tim Lin explores how the new proposals may shift SFDR toward de facto classification, with implications for investor choice, comparability across products, and the EU’s own transition and policy coherence goals.

Dive into the full interview HERE and see what’s at stake

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The European Commission’s review of its Better Regulation framework comes at a decisive moment. And their promises of smarter consultations and clearer laws sound good on paper – but how will they play out in practice as the Tobacco Products Directive (TPD) comes up for review?
Explore the full commentary HERE
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The European Parliament’s draft own-initiative report on the commission’s cardiovascular health strategy sets out with strong intentions – but its direction reveals something deeper. As prevention becomes a political priority, the debate is drifting toward a far more prescriptive vision of how Europeans should live, what they should consume, and how far institutions should go in shaping personal choices.

From product regulation to taxation and risk communication, the report raises a larger question: where is the line between protecting public health and governing lifestyles?

Explore the full commentary HERE to see why this moment matters
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