Buzz@Bruss!

JTI EU Affairs bulletin 

home page ← Buzz@Bruss! Edition #10

We have established this bulletin to periodically share the latest developments from Brussels on EU policymaking, JTI business developments and evolutions within the industry. 

Our aim is to inform and stimulate thinking that leads to better, evidence-based policy debates. We seek to encourage collaboration and discussion across the full range of parties – policymakers, academia, civil society and consumers, as well the industry – so please feel free to forward this newsletter to anyone and everyone who may be interested in keeping up to date and join the exchanges and debates. 

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JTI has submitted its response to the Commission’s Call for Evidence on the future revision of the Tobacco Products and Tobacco Advertisement Directive (TPD / TAD). Here is a summary of the key themes and policy considerations raised in the submission.

Read more on what should guide the next phase
of the TPD/TAD review →

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A new assessment paper from the thinktank EPIC argues that the Commission’s evaluation of EU tobacco rules raises valid questions – but may go further than the evidence allows. The real test will come with the Impact Assessment.
Read about the debate behind the debate HERE →
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Belgium, France and the Netherlands have already banned nicotine pouches, and other countries may follow. But removing products from the shopkeeper’s shelf does not eliminate demand; history shows us that when prohibition prevails, adult consumers often look to the black market.

From illicit markets to Single Market headaches, this article explores why bans can create as many problems as they claim to solve – and why regulation may be the smarter path.
Demand doesn’t disappear, it relocates.
Read HERE why that matters →
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Get in touch! euaffairs@jti.com